A Part of a Growing History
The Ottawa Sports and Entertainment Group (OSEG), in partnership with the City of Ottawa, is transforming Lansdowne Park into Ottawa’s “Jewel by the Rideau Canal.” The New Lansdowne will be a “go-to” destination for all residents and visitors to the city, offering live sports and entertainment, a shopping and entertainment district, condominium living and a major new urban park.
OSEG was initially founded to re-establish CFL football in Ottawa; however, the city’s stadium required major renovations which were not feasible without a comprehensive plan for the revitalization of the entire 48-acre site. The Lansdowne Partnership Plan, which offered a vision for a new, vibrant and transformed Lansdowne, was developed and first presented to Ottawa City Council on September 2, 2009. Over the three next years, with significant input from the general public, the plan was refined and fully approved for implementation on October 11, 2012. More information on the Lansdowne Partnership Plan can be found on the City of Ottawa website: www.Ottawa.ca.
The New Lansdowne will feature a modern, 24,000 seat stadium for football, soccer, concerts and other major events; a refurbished 9,862 seat area for the Ottawa 67’s (OHL) and community hockey, other arena sports, mid-size concerts and other events; two condominium towers and townhomes with a combined 280 units, a 360,000 Sq. Ft. shopping/entertainment district, an office tower, 1,300 underground parking spaces and an 18-acre urban park. OSEG will own and operate Ottawa’s new CFL football team, a new NASL expansion team named Ottawa Fury FC, and the 67’s hockey team. OSEG will also manage the stadium/arena complex and the mixed-use areas and facilities on the site. More information on condominium living at Lansdowne can be obtained by visiting: Minto@Lansdowne. More information on retail space at Lansdowne can be obtained by visiting: Retail@Lansdowne.
Roger GreenbergExecutive Chairman, The Minto Group
Mr. Greenberg was born and raised in Ottawa and regularly attended Ottawa Rough Riders’ games at Lansdowne Park. He obtained his Bachelor of Commerce degree at the University of Toronto and then his law degree at Osgoode Hall Law School in 1980, returning home in the summers to work in a variety of roles in the family business, The Minto Group.
Minto is a fully integrated real estate developer, builder, manager and owner with operations in Ottawa, Toronto, London, Calgary and Florida. Since its founding in 1955, Minto has built nearly 75,000 homes, including more than 15,000 residential rental homes. The company has received many awards of excellence, including the 2012 TOBY (The Outstanding Builder of the Year) Award by the Building Owners and Managers Association of Canada for its newest office tower at 180 Kent St. in Ottawa.
Mr. Greenberg divides his time and passion between overseeing Minto’s operations, OSEG and lending his expertise to a variety of charitable causes in the community, especially the health and education sectors.
John RuddyPresident and CEO, Trinity Development Group Inc.
An Ottawa native, John Ruddy has been involved in football all his life. He played minor, high school and university football, was an Ottawa Rough Riders’ season ticket holder for many years and his passion for the CFL remains strong.
Mr. Ruddy has been active in Canada’s retail development industry for over thirty-five years. He founded Trinity Development Group Inc. in 1992 to capitalize on the then emerging large format retail centres, more commonly known as “Power Centres”. Since its inception, Trinity has developed over 20 million square feet of retail space across Canada. The company operates out of offices in Toronto and Ottawa.
Mr. Ruddy is also well known for his philanthropic support for community causes and institutions through the Trinity Development Foundation which focuses their community support on Youth Education and Sport, Care of Seniors, Community Programming and the Arts.
Jeff HuntPresident, OSEG Sports
Born and raised in Newfoundland, Jeff Hunt and his family moved to Ottawa in 1984 and were immediately immersed in Ottawa’s sports culture. They attended Ottawa 67’s and Ottawa Rough Riders games and Jeff was hooked on the “fan experience”.
During the 1990’s, after founding and growing his carpet cleaning business, Canway, into a 7-time Profit 100 business, Mr. Hunt purchased the Ottawa 67’s and set-out to grow their fan-base. The results were spectacular, largely because of a philosophy which will also be followed by OSEG’s CFL football and NASL soccer teams—deliver a fan experience that appeals to the whole family and connect with the community.
Mr. Hunt’s community connections extend to a range of Ottawa charities, schools and institutions, through the Ottawa 67’s Foundation and the team’s community outreach programs.
John PughPresident, Ottawa Fury FC Soccer Club
John Pugh’s life journey has come full circle. A semi-professional soccer player in his native England, it was computer science, not soccer, which brought John and his wife Christine to Canada. Today, after a successful career in academia and high-tech, he’s back in the soccer business full-time.
Mr. Pugh served as Professor and Director of the School of Computer Science at Carleton University. He subsequently co-founded The Object People Inc., and directed it from start-up to acquisition. In 2002, Mr. Pugh purchased the Ottawa Fury organization to provide the best possible development opportunities for talented young soccer players and the highest calibre of play for soccer fans in the Ottawa Region.
Under Mr. Pugh’s leadership, the Fury Youth Development Academy has schooled thousands of youngsters on the nuances of the game. Over 80 Fury players have received NCAA scholarships and over 125 players have gone on to play at Canadian colleges and universities.
William ShenkmanChairman, Shenkman Group of Companies
An Ottawa native, Bill Shenkman was born and raised with football in the family. His godfather, Sam Berger, was an Ottawa Rough Riders team owner in the 1960’s and a two-time CFL president.
The Shenkman Group of Companies is a privately owned real estate property development company headquartered in Ottawa. It invests in a wide variety of ventures including commercial and residential real estate, manufacturing businesses, and technology based partnerships. For more than 100 years, three generations of the Shenkman family have successfully owned and operated businesses in Canada and around the world.
Outside of the business realm Mr. Shenkman is active in philanthropic endeavours, and acts as Chairman of the Shenkman Family Foundation.
Bernie AsheChief Executive Officer
Mr. Ashe was appointed Chief Executive Officer on January 17, 2013. He oversees all facets of OSEG’s business operations, including sports franchises, the entertainment business and Lansdowne Park operations. He also works closely with the City of Ottawa to ensure the Lansdowne Partnership Plan is implemented as approved by City Council, and the new Lansdowne stands as a model of modern-day innovation in an urban form.
Prior to joining OSEG, Mr. Ashe served as CEO of KOTT Group, a privately held company in the supply and installation of lumber and related products in the Homebuilding industry. Before his work with KOTT, he served as President and CEO of AiT, now 3M-AiT Ltd, a TSX-listed company providing solutions for traveler identity and border control. He was also the Executive Vice-President and Chief Operating Officer of the NHL’s Ottawa Senators from 1991 – 1997.
A trustee and former Chairman of the Children’s Hospital of Eastern Ontario (CHEO), Mr. Ashe also serves on the Board of the Ottawa Convention Centre and has served as a Board member for the Canadian Advanced Technology Association. He was also a member of the Mayor’s Leadership Table on Homelessness and currently resides in Ottawa with his wife Nancy and their three children.
Mark GoudieChief Operating Officer & CFO
Mark joined OSEG in April 2013. He is responsible for the finance, human resources, information technology and administrative functions of the organization. Mark is also responsible for managing various pre-opening logistics and third-party partnerships for our revitalized venues at the New Lansdowne.
Prior to joining OSEG, Mark served as President of Mauve Advisors, a consulting and strategic business services provider focused on change management. In that capacity, Mark advised companies undergoing organizational stresses caused by high-growth, changing business models or operational/financial restructuring. During his career, he contributed to the success of organizations in multiple industries, including software, hardware, consulting and professional services, sports and entertainment, life sciences, oil and gas, cleantech and real estate. He has also served on various public, private and charity Boards of Directors and committees including as Audit Committee Chair.
Mark is a Chartered Accountant and avid sports fan. He resides in Ottawa.
Randy BurgessVice President, Communications and Content
Randy Burgess was named Vice President of Communications and Fan Experience for OSEG when the company was founded in 2012. He was promoted to Vice President Communications and Content in 2015. Randy oversees corporate communications, sports team communications, media relations and game day presentation for all OSEG sports teams. He also heads OSEG’s international media company, which serves as a news agency for fans by reporting on OSEG teams/events and reporting in print, video and audio (radio) and serving as a “clip service” for mainstream media.
Prior to OSEG’s founding, Randy worked closely with the organization’s founding partners as a communications advisor and fan experience consultant, while concurrently serving as Vice President of the Ottawa 67’s Hockey Club. In that capacity, Mr. Burgess produced the 67’s game day presentation, integrated and activated sponsorship, oversaw communications and collaborated with senior staff on marketing strategy. Prior to joining the 67’s in 2006, Mr. Burgess co-founded and operated FAQ.TV, a firm that scripted and produced streaming videos for corporate clients. Prior to FAQ, he spent a decade in Technology Marketing/Communications roles, and before that, Mr. Burgess consulted on game-day presentation for several sports teams after spending 5-years in the NHL Ottawa Senators’ organization as their game-day producer. Prior to the Sen’s, he worked in radio broadcasting as a news/sports producer and host.
Adrian SciarraVice President, Partnerships & Merchandise
Adrian Sciarra joined the Ottawa Sports and Entertainment group (OSEG) in September 2013 as Vice-President, Partnerships and Merchandise Sales. Adrian is responsible for the development and growth of Corporate Partnerships and Merchandise Sales for OSEG’s three sports teams (Ottawa REDBLACKS – CFL, Ottawa 67’s – OHL, Ottawa Fury FC – NASL) as well as OSEG’s newly named TD Place, a year-round destination for sports and entertainment which opened its doors in July 2014.
Prior to joining OSEG, Adrian spent 5 years at the Canadian Football League (CFL), where he was the Vice-President of Commercial Assets, responsible for the operation and growth of the partnerships and licensing departments. During his tenure at the CFL, the League enjoyed tremendous growth, earning record revenues from both corporate partnerships and licensing. Adrian was also a significant contributor to the planning and execution of the hugely successful 100th Grey Cup in 2012.
Adrian is an experienced sports marketing executive, having spent nearly 20 years in the industry. Prior to joining the CFL, Adrian spent 4 years at NASCAR Canada, helping to grow NASCAR’s sponsorship and licensing businesses in the Canadian marketplace. He also spent 5 years at Landmark Sport Group, one of Canada’s leading sports marketing agencies.
In 2014, Adrian was recognized as one of Canada’s “5 to Watch”, an award for sports business leaders under the age of 40.
Adrian is a native of Markham, Ontario and a graduate of McMaster University (Honours Commerce – 1998). He currently lives in Ottawa with his wife Michelle and their three children, Daniel, Ava and Luca.
John MathersVice President, Ticket Sales & Marketing
John Mathers joined OSEG in July, 2013 as Director, Ticket Sales and Service. In the ensuing months, he developed and oversaw the execution of a season ticket campaign for the organization’s expansion CFL football team, the Ottawa REDBLACKS. Sales exceeded expectations and in December, 2013 John was promoted to Vice President, Ticket Sales and Service. Four months later, his keen insight into the Ottawa market and expertise in leading-edge customer relationship technologies earned John a promotion to Vice President, Ticket Sales and Marketing. John now oversees ticketing and marketing for the REDBLACKS, OSEG’s professional soccer team, Fury FC, OSEG’s CHL franchise, the Ottawa 67’s, concerts and other events at the TD Place stadium/arena complex.
Prior to joining OSEG, John worked overseas in England as Head of Ticketing and Retail at Burnley Football Club which plays in the Football League Sky Bet Championship. While in England, John also worked as Head of Sales for Blackburn Rovers while they played in the Barclays Premier League and as a consultant for Bernie Mullin’s “The Aspire Group,” which contracted ticket sales expertise to Coventry City Football Club and Leicester City Football Club. Before the move to England John spent almost 4 years as Director, Ticket Sales and Service with the CFL’s Toronto Argonauts. While with the Argos he helped host Grey Cup 2007.
In 2016, John’s success with OSEG earned him a prestigious Ottawa Chamber of Commerce 40 Under 40 Award, which recognizes the rising stars in Ottawa’s business community. Prior to launching his career, John obtained a Bachelor of Sports Management from Brock university and a Master of Science, Sport and Leisure Commerce from the University of Memphis.
Mike CerhaVP, Venues and Entertainment
Mike Cerha joined TD Place as Vice President, Venue Operations and Entertainment in October, 2014. In his role he is responsible for the day-to-day operations and scheduling of TD Place as well as developing and programming of non-team events. He also oversees the relationships with partner organizations onsite and works with governmental agencies to coordinate all aspects of operations at TD Place and Lansdowne Park.
Prior to joining TD Place, Mike served as General Manager for Zhongsheng Center in Dalian, China. Zhongsheng Center is an 18,000-seat NBA-caliber venue. At Zhongsheng Center he oversaw the completion of construction, start up and successful operation of 12 annual China National Games and commercial operations.
Mike also worked in Memphis, TN for the NBA’s Memphis Grizzlies and FedExForum in various roles for over 11 years. He was involved in the development, start up and ongoing operations of FedExForum, as well as provided day-to-day oversight of Grizzlies operations at the interim venue, the Pyramid.
Mike has also served in roles at the Georgia Dome and Manatee Convention Center where we worked on such events as the Super Bowl, NCAA Regionals and SEC Football and Basketball Championships.
Mike received a Master of Science in Sport Administration from Georgia State University and a Bachelor of Science in Recreation, Park and Tourism Sciences from Texas A&M University. With both degrees, Mike specialized in the management of venues and risk management. Mike is an active member of the International Association of Venue Managers and had graduated from the associations Public Assembly Facility Manager School and Senior Executive Symposium.
Mike recently married his wife Tina in Ottawa and resides close to TD Place.