A Part of a Growing History
The Ottawa Sports and Entertainment Group (OSEG) owns and operates the Ottawa REDBLACKS Football Club (CFL) and the Ottawa 67’s Hockey Club (OHL), manages and programs events in the TD Place stadium arena complex and manages facilities and maintenance throughout centrally located, 40-acre Lansdowne district.
OSEG was founded in 2008 to re-establish CFL football in Ottawa; however, the city’s stadium required major renovations which were not feasible without a comprehensive plan for the revitalization of the entire site. OSEG partnered with the City of Ottawa to develop the plan and oversee the transformation of Lansdowne into a destination of choice for live events, cultural activities, shopping, dining and recreational activities.
Today’s Lansdowne is a live/work/play district featuring the TD Place stadium/arena complex, which seats 24,000 for stadium sports and concerts, and up to 9,000 guests for arena sports and entertainment. Lansdowne also hosts two condominium towers and town homes with a combined 280 units, a 360,000 Sq. Ft. shopping/entertainment district, an office tower, 1,300 underground parking spaces and an 18-acre urban park.
Construction of “The New Lansdowne” began in the fall of 2012 and the site partially reopened in July of 2014 when the Ottawa REDBLACKS edged the Toronto Argonauts 18-17 in front of a full house of excited fans at TD Place. Construction and fit-up of the retail district and other amenities on the site continued throughout 2014 and was completed the following year. Since then, TD Place and Lansdowne have hosted scores of major events including an AC-DC concert that attracted 30,000 fans, an NHL outdoor game, the Grey Cup/Grey Cup Festival and many other outdoor music festivals and indoor concerts and events. Lansdowne now welcomes over 4-million visitors/year and that number continues to grow as OSEG continues to expand the diversity of events, activities and attractions throughout the district.
Roger GreenbergManaging Partner & Executive Chair of the Ottawa Sports and Entertainment Group
Roger Greenberg was born and raised in Ottawa and regularly attended Ottawa Rough Riders’ games at Lansdowne Park and Ottawa 67s games in the Civic Centre. He obtained his Bachelor of Commerce degree at the University of Toronto and then his law degree at Osgoode Hall Law School in 1980. After practicing law for a couple of years, Roger joined his family business, The Minto Group, on a full-time basis in 1985 and became CEO in 1991. Today, he serves as Executive Chairman of the Board of Directors and Chair of the Board of Trustees of Minto Apartment REIT, a TSX-listed company.
The Minto Group is a fully integrated real estate company offering new homes and condominiums, apartment rentals, furnished suites, commercial space, property and investment management. Founded in 1955, Minto has built more than 85,000 homes, and currently manages 8,800 rental apartments and 2.5M square feet of commercial space with operations in Ottawa, Toronto, London, Montreal, Calgary, Edmonton, and the southern USA. Minto Apartment REIT owns interests in more than 7,000 apartment suites in major markets across Canada.
The Minto Group is a two-time winner of the Building Industry and Land Development Association’s Green Builder of the Year award, four-time winner of EnerQuality’s Ontario Green Builder of the Year award and two-time winner of the Ontario Home Builder Association’s Home Builder of the Year Award. The Minto Group was named one of Canada’s Greenest Employers for 2019.
Roger divides his time and passion between The Minto Group, OSEG and a variety of charitable causes in the community with a focus on the health and education sectors. He is the chair of the Ottawa Hospital’s Civic Campus Redevelopment Campaign and sits on the board of the OSEG Foundation. Roger was awarded the Order of Canada in 2013 in recognition of his philanthropic activities and currently serves as an Honourary Colonel of the 30th Field Artillery Regiment, a local reserve unit in the Canadian Army, fondly nicknamed the Bytown Gunners
John RuddyManaging Partner & CFL Lead Governor
An Ottawa native, John Ruddy has been involved in football all his life. He played minor, high school and university football, was an Ottawa Rough Riders’ season ticket holder for many years and his passion for the CFL remains strong.
Mr. Ruddy has been active in Canada’s retail development industry for over forty years. He founded Trinity Development Group Inc. in 1992 to capitalize on the then emerging large format retail centres, more commonly known as “Power Centres”. Since its inception, Trinity has developed over 30 million square feet of retail and mixed-use space across Canada. The company operates out of offices in Toronto and Ottawa.
Mr. Ruddy is also well known for his philanthropic support for community causes and institutions through the Trinity Development Foundation which focuses their community support on Youth Education and Sport, Care of Seniors, Community Programming and the Arts.
John Pugh’s life journey has come full circle. A semi-professional soccer player in his native England, it was computer science, not soccer, which brought John and his wife Christine to Canada. Today, after a successful career in academia and high-tech, he’s back in the soccer business full-time.
Mr. Pugh served as Professor and Director of the School of Computer Science at Carleton University. He subsequently co-founded The Object People Inc., and directed it from start-up to acquisition. In 2002, Mr. Pugh purchased the Ottawa Fury organization to provide the best possible development opportunities for talented young soccer players and the highest calibre of play for soccer fans in the Ottawa Region.
Under Mr. Pugh’s leadership, the Fury Youth Development Academy has schooled thousands of youngsters on the nuances of the game. Over 80 Fury players have received NCAA scholarships and over 125 players have gone on to play at Canadian colleges and universities.
William ShenkmanPartner & OHL Governor
An Ottawa native, Bill Shenkman was born and raised with football in the family. His godfather, Sam Berger, was an Ottawa Rough Riders’ team owner in the 1960’s and a two-time CFL president, and his first cousin, David Loeb, owned the team in the glory years. A major shareholder of Millwall FC that plays in the English Championship, he also owned the Ottawa Intrepid in the early days of quality soccer in Ottawa.
Mr. Shenkman owns the Shenkman Group of Companies, a real estate property development firm headquartered in Ottawa. It invests in a wide variety of ventures including commercial and residential real estate, manufacturing businesses and technology-based partnerships. For more than 120 years, three generations of the Shenkman family have successfully owned and operated businesses in Canada and around the world.
Outside of the business realm Mr. Shenkman is active in philanthropic endeavours and serves as Chairman of the William Shenkman Foundation.
Mark GoudiePresident and Chief Executive Officer, Ottawa Sports and Entertainment Group
Mark is the President and CEO of the Ottawa Sports and Entertainment Group (OSEG) which includes the Ottawa REDBLACKS Football Club, Ottawa 67’s Hockey Club, The Stadium and Arena at TD Place and the mixed-use retail operations at Lansdowne. He is also on the Board of Directors of the OSEG Foundation.
Mark was born, raised and spent his entire career in Ottawa and is a proud alumnus of Carleton University. His uncle was Howard Darwin, one of the original owners of the 67’s and much of his childhood was spent at Lansdowne cheering on the 67’s and Rough Riders.
Mark is a chartered accountant who started his professional career with PricewaterhouseCoopers before getting his start in sports as Chief Financial Officer of the Ottawa Senators and the Canadian Tire Centre (formerly The Palladium). After “The Sens” Mark spent over 15 years in executive level positions in a variety of industries including software, professional services, life sciences, clean tech and oil and gas.
He lives in Stittsville with his wife Lisa, son Jackson and three cats. Daughter Meghan has married a Leafs fan and regrettably moved to Toronto.
A chartered accountant, Mark started his career advising a diverse range of companies on value creation strategies as a senior consultant with PwC Canada. He later transitioned to the sports and entertainment industry as CFO and Vice-president, Finance & Administration, with the Ottawa Senators Hockey Club and the Canadian Tire Centre (formerly The Palladium). It was a role close to Mark’s heart since his uncle was Howard Darwin, the legendary Ottawa sportsman who founded the Ottawa 67’s and the Ottawa Lynx AAA baseball team while also promoting and managing fighters in the boxing world. Mark grew up in Ottawa’s sports community and was an avid hockey and lacrosse player.
After a 10-year career with the Senators, Mark moved-on to the high-tech sector as a senior executive with Plaintree Systems, World Heart and MXI Technologies. In 2011, he set out on his own, founding Mauve Advisors, which provided growth strategies and hands-on financial, operational and management services. In 2013, Mark was approached to join OSEG and participate in the transformation of Lansdowne Park, the establishment of the REDBLACKS and the revitalization of his uncle’s team, the Ottawa 67’s. He joined OSEG as Chief Financial Officer, took on the responsibility of Chief Operating Officer, and in April, 2018, he was appointed President and Chief Executive Officer. Mark now oversees all facets of OSEG’s business operations including sports franchises, concerts, major events, TD Place and the Lansdowne retail district.
Mark has served on multiple corporate and charitable boards of directors over his career. A father of two, he resides in suburban Stittsville with his wife, Lisa.
Adrian SciarraSenior Vice President, Sports Business Operations
As Senior Vice President, Sports Business Operations, Adrian is responsible for the business performance of OSEG sports teams (REDBLACKS and 67’s ) and the business relationships with our TD Place sports team tenants (Ottawa BlackJacks – CEBL, Atlético Ottawa – CPL and Ottawa Aces – RFL). Adrian joined OSEG in 2013 as Vice-President, Partnerships and Merchandise Sales, with responsibility for the development and growth of Corporate Partnerships, Premium Sales and Merchandise Sales.
Adrian is an experienced sports executive, having spent 20 years in the industry. Prior to joining OSEG, he spent 5 years at Canadian Football League headquarters as Vice-President of Commercial Assets, responsible for the operation and growth of partnerships and licensing. During his tenure at the CFL, the League enjoyed tremendous growth, earning record revenues from both corporate partnerships and licensing, as well as executing the highly successful 100th Grey Cup in Toronto in 2012. Prior to that, Adrian spent 4 years at NASCAR Canada, helping to grow its sponsorship and licensing businesses in the Canadian marketplace. He also spent 5 years at Landmark Sport Group, one of Canada’s leading sports marketing agencies.
In 2014, Adrian was recognized as one of Canada’s “5 to Watch,” an award for sports business leaders under the age of 40.
Adrian is a native of Markham, Ontario and a graduate of McMaster University (Honours Commerce – 1998). He currently lives in Ottawa with his wife Michelle and their three children, Daniel, Ava and Luca.
David PorterSenior Vice President, Finance & Technology
David joined OSEG in June 2017 as Vice President, Finance. He is now responsible for Finance, Information Technology and Box Office operations for all of the legal entities within OSEG’s corporate structure.
David has over 20 years of experience as a CFO in a variety of industries including IT, Not-for-Profit and International Development. He has extensive experience in the design and management of financial and IT systems with a focus on simplifying and improving financial reporting. He has worked with many executive boards and executive/management teams and government departments. David has also managed complex and multi-location business units, both nationally and internationally.
Originally from Australia , David is a Chartered Accountant. He lives in Stittsville with his wife Nicole and their two daughters, Jordan and Mackenzie.
Stephanie SprustonVice President, Corporate Services & General Counsel
Stephanie Spruston has been General Counsel and Corporate Secretary to the Ottawa Sports and Entertainment Group and its related companies since May 2013. Responsibility for Human Resources was added to her portfolio in 2016.
Over her 26-year career, Stephanie has practiced as a business firm lawyer and a contracted project counsel within various companies in the Ottawa tech sector. She also practiced as in-house legal counsel at the Bank of Canada and the Canadian Air Transport Security Authority, often shifting between legal and operational roles to better understand how legal services can better meet business needs. While at CATSA during its first five years, Stephanie was part of the implementation team, developing CATSA’s initial structure and strategic plan to reform the delivery of passenger and baggage screening operations at 89 major airports across Canada to meet new Transport Canada regulations following 9/11. For two years prior to joining OSEG, Stephanie was a member of Securitas Transport Aviation Security’s first Canadian executive team, managing a successful bid to provide aviation security services to CATSA at 32 airports in Eastern Canada; STAS’ largest ever global service implementation.
Stephanie and her family, including two university students, try to play and watch as many sports as is humanly possible.
Anne-Marie VilleneuveVice President, Guest Experience & Operations
Anne-Marie Villeneuve joined OSEG in 2014 as Director of Guest Relations and was promoted to the role of Vice-President, Event Services, in January 2016.
In her role, Villeneuve oversees the guest experience, ensuring visitors are well looked after by event staff from the moment they arrive to the moment they league. She also heads the operational team that keeps TD Place and the Lansdowne district in top shape, and she manages relationships with our service partners (security, food and beverage and custodial). Anne-Marie also collaborates with the City of Ottawa and government agencies to coordinate all events that are staged at TD Place and Lansdowne.
A native of Quebec City, Villeneuve worked for more than 20 years in the hospitality industry before joining OSEG, specializing in convention services and food/beverage operations for Delta Hotels, Westin Hotels and Canadian Pacific.
Villeneuve lives in the region with her husband, Francis, and children Maxime, Eve and Léo.
Janice BarresiVice President, Community Affairs
The OSEG Foundation was founded in 2017 with Janice Barresi as its inaugural Executive Director. Janice’s passion for philanthropy is well-known in Ottawa’s business community. For over 20-years, she has served as a fundraising professional in the National Capital Region raising tens of millions of dollars for charitable causes.
Ms. Barresi built the OSEG Foundation from the ground up, establishing fundraising programs to lower the barrier of entry for all kids to be able to take part in organized sports and learn the positive life lessons that help them contribute to society as adults. Prior to joining OSEG, Janice successfully led the growth and sustainability of local charitable organizations such as the YSB Foundation and Christie Lake Kids. In these roles, she provided strategic growth for annual revenue, executed successful strategic plans, launched direct mail appeals, coordinated special events and secured major gifts.
Janice has worked extensively with Ottawa business and community leaders on boards of directors and various committees, as well as building donor-centered staff teams focused on creating opportunities for meaningful philanthropic impact.
Chris AtackVice President, Ticket Sales, Business Intelligence & Digital Marketing
With a focus on acquisition, conversion, and retention, Chris has unified sales, business intelligence, and marketing with common objectives that serve our fans/guests (providing value and an exceptional experience) and our business (growth of all of our brands). Chris is a strategic sales & marketing leader with 20 years of experience in business development, lead generation, digital marketing, client retention, data acquisition, analytics, CRM management, sales leadership, and more! A connector, unifying and building high-performance sales and marketing teams that work together to grow the business. An innovator, always seeking to create new opportunities, fueled by data and research, that drive business growth and excellence. A customer advocate, focused on studying and acting upon market feedback to drive higher retention and acquisition rates.
Chris joined OSEG in 2018 as Director of Ticket Sales & Service after 16 years “growing up in the industry” with Senators Sports & Entertainment. Starting as an intern in the sales department in 2002, Chris quickly moved into a management position in 2005 following the 2004-2005 NHL lockout. Chris continued to take on more sales management responsibility over the years and was subsequently promoted to Director of Season-Seat Membership & Group sales. In his time with the Senators, Chris and his team developed the Senators membership program that led to record highs for the season-seat membership base, renewal rates, new sales acquisition, and the top-ranked group sales program in the NHL. Prior to leaving the Senators, Chris transitioned into to a Director of Regional Corporate Suites & Partnerships role, building out a dedicated business to business sales team with a focus on acquiring more corporate support in the Ottawa Gatineau region.
Chris grew up in Almonte, ON and was a graduate of Queen’s University in 2000 and the Algonquin Sports Business Management program in 2003. Attending almost every Ottawa Rough Riders game from 1977 to 1996 with his father, it was a fitting return to Landowne for Chris in 2018. Chris currently lives in Carp, ON with his wife Lauren and their 4 children (Ethan, Emily, Hudson, and Gloria).
Valerie HughesVice President, Events & Entertainment
Valerie Hughes joined OSEG in 2015 as then Director of Major Events. She has continually taken on new challenges and responsibilities over the years which led to her promotion to the role of Vice-President, Event and Entertainment in 2022.
As Vice-President, Event and Entertainment, Valerie is responsible for the acquisition, management and execution of all events happening at TD Place, in addition to the creation of new, OSEG-driven events that operate at Lansdowne Park. For these, she oversees event production, event conversion and event procurement, all with the goal of generating incremental revenue and site traffic for Lansdowne and OSEG.
Valerie is an experienced event executive, having spent over 30 years planning and executing large scale events. Prior to joining OSEG, Valerie was a leader in the international sporting event scene and held various roles with National Sport Organizations like Canada Soccer and Hockey Canada. Some of the events Valerie contributed to include the 1997 Francophone Games, FIFA U-19 Women’s World Cup 2002, FIFA U-17 World Cup 2007, IIHF World Junior Hockey Championship 2009, IIHF Women’s World Hockey Championships 2013, FIFA Women’s World Cup 2015 and the 2017 Grey Cup.
Valerie is a native of St. Catharines, Ontario who holds a degree from Laurentian University in Physical Education and a Sport Administration master’s degree from the University of Ottawa. Valerie currently lives in Ottawa with her youngest daughter Kate, while her eldest daughter is pursuing a business degree in Lilles, France.
Matt BennettVice President, Corporate Partnerships & Consumer Products
As Vice President of Corporate Partnerships & Consumer Products, Matt is responsible for the overall operations and growth across the Sponsorship, Premium Seating and Merchandise functions at OSEG.
Matt is an experienced sales & partnership marketing leader with a proven track record of building impactful relationships with key stakeholders at local, regional and national levels over the past 15 years. Prior to joining OSEG in 2015 as Director, Corporate Partnerships, Matt spent 9 years at Senators Sports & Entertainment where we held various positions in Community Development, Ticketing and Premium Properties.
Born and raised in Ottawa, Matt is a proud Brock Badger alum (SPMA, 2004) and holds a Masters degree from the University of Windsor (MHK, 2006). Matt currently lives in Kanata with his wife Heather and two kids, Hadley & Dax.